Andiamo Systems was born in 2006, and we launched our brand monitoring & word of mouth measurement services in early 2007. Our mission is to provide businesses easy-to-use, affordable, on-demand tools that help them identify, measure, better understand and act on consumer attitudes and opinions of their brands and their competitors brands to increase market share and profits.

Some people call it brand monitoring, others call it business intelligence and more recently the preferred term is "word of mouth measurement".

John Hingley is the Founder & CEO of Andiamo Systems, and also the principal publisher of the Andiamo blog. Prior to founding Andiamo, John started Crush Direct, a successful direct and brand marketing agency. And before that, John was Chief Operating Officer for wine.com, the nation's leading online wine retailer. Other experience includes executive-level positions in both start-ups and public companies including VP Sales & Marketing at Yaga, a peer-to-peer content distribution network; leading software companies Softkey, The Learning Company and Mattel Interactive. John is also a board member of VerticalResponse, Inc., an Inc 500 Fastest Growing Company and a leading self-service email and postcard marketing solution.

John started Andiamo Systems from his experience at Crush Direct, where he launched several successful viral and word-of-mouth marketing campaigns. Wanting to replicate his successes and learn from mistakes, he began manually tracking blogs and other forms of social media to identify the biggest influencers of conversation and what affect the campaigns had on consumer perception. Not surprisingly, he found it extremely difficult and error-prone to do by hand.

So he did a little market research and discovered that most vendors were offering prohibitively expensive solutions, at least for most businesses out there. And not very timely information, either - why wait a week or month for a report on buzz? He was also frustrated by the lack of easy-to-use online analysis tools for marketers, starting with most web analytics tools which seem to needlessly over-complicate analysis and reporting out of a need to prove something, when in fact the true art is in displaying information in a clear, compelling way. Making it easier for business people to understand and act on the information crucial to their business and customers, and to their bottom line. Actionable, easy to use and affordable.

We are located in beautiful San Francisco, California. More specifically, in the sunny, high-tech startup haven of South Park. We're a lean, mean (well, pretty nice actually) group of experienced professionals who are passionate about what we do, and totally customer-obsessed. And maybe a little geeky.

We love our customers and want them to love us back. So if you have any suggestions on how to improve our services, don't be shy.