As one of our customers put it, "you guys put the entire internet on a
piece of paper!" Well, it's not really paper, but what she means is most simply put, Andiamo brings brands clarity to an otherwise chaotic array of unstructured and very messy data. Delivering our customers clear, compelling and actionable intelligence. Here's the steps we take to accomplish that:

1. Data collection
Andiamo collects data from multiple sources – blogs, forums, review sites, message boards as well as pr newswires, news and interest web sites – capturing both User Generated and Mainstream Media. The data is collected in various ways: via our proprietary web crawler and from select data partnerships, ensuring a robust data set.

2. Data processing
Advanced filtering technology is employed to discard useless and irrelevant information, such as splog (blog spam), duplicates, or simply erroneous information (same brand name, wrong industry – similar brand name in a different industry). The data is further processed and clustered into into logical groups for analysis.

3. Data analysis
The clean data sets are analyzed at the article (i.e. actual blog post or news story), channel (i.e. corporate blog, news web site), and source (actual site) levels. The analysis places values on each article based on its Authority, Relevance, Reach and Sentiment. A combination of technology with a layer of human review is used to ensure a high degree of accuracy and integrity.

4. Reporting
Reports are delivered via a web dashboard interface, and can be accessed anytime. All information is as real-time as possible, with a goal of a maximum lag of 24 hours from the timestamp through detailed analysis and reporting. Reports are also available for download to Excel, via XML or email.