Andiamo Systems Sponsors Aberdeen Report
Insights Indicate Social Media Monitoring and Analysis Being Embraced and Utilized By Top Tier Companies
SAN FRANCISCO (February 19, 2008) Andiamo Systems, a premiere online, Word of Mouth (WoM) Measurement company recently participated as an underwriter for a groundbreaking new report conducted by Aberdeen, a Harte-Hanks Company (NYSE: HHS). In it, 250 companies were surveyed to determine how companies can successfully compete in a world in which Web-based consumer-generated content is marginalizing the value of traditional media channels; and in which social networks are substituting for traditional authority figures in providing reliable information about a brand.
“We were very excited to assist Aberdeen in determining how social media is influencing the consumer, and how leading companies respond to the new information at hand,” said John Hingley, Andiamo Systems Founder & CEO. “I founded Andiamo Systems with the vision to provide businesses easy and affordable solutions to discover and act on these conversations. In turn, our customers are able to use these insights to measure campaign impact, identify and engage with influencers of brand perception, improve customer satisfaction and monitor their brand reputation.”
The survey revealed that Best-in-Class organizations are over 680% more likely than Laggards to improve their ability to predict customer behavior through the use of social media monitoring and analysis tools. The report demonstrates the value of collectively leveraging organizational practices in process, performance measurement, knowledge management and technology to provide a foundation for marketing performance management. By blending the use of social media monitoring solutions with marketing dashboards (57%) and campaign management tools (60%), Best-in-Class companies are able to gain a clear insight into the effect of marketing promotion on consumer sentiment.
“What we have designed and that is recognized by leaders in the industry, is a tool which can assist anyone interested in monitoring and analyzing brands across the entire spectrum of online media with timely, accurate and actionable information,” adds Hingley.
With the surge of Web 2.0 platforms, including blogs, discussion forums, and peer-to-peer social networks, the increasing power of consumer opinion is being studied like never before. And what the studies are yielding is what many suspect, that social media is influencing the consumer in ways never before seen. In turn companies can benefit from knowing and acting upon consumers opinions.
To obtain a complimentary copy of the full report, visit:
http://www.aberdeen.com/link/sponsor.asp?spid=30411058&cid=4587
How Andiamo Systems Works
Andiamo Systems’ S-a-a-S (Software as a Service) application actively collects, processes and analyzes online social media data from millions of blogs, message boards, forums, social networks like MySpace and Twitter plus mainstream media including news sites and trade publications. The breadth of sources ensures a holistic view of word-of-mouth activity across the spectrum of online media.
In addition to using advanced technology in the processing and analysis of the media, Andiamo Systems employs a level of human review in the analysis and reporting – even with the sophisticated technology they use in clustering, text mining and sentiment analysis. Why? Due to the vast amounts of unstructured conversational data, John is adamant the ability to deliver accurate, relevant information relies on people as well as technology. After all it’s humans who are writing the content.
Andiamo Delivers
This information is delivered continuously in real-time to Andiamo Systems’ clients via an intuitive suite of reports than can be accessed 24x7 from the company’s website. The reports range from intuitive high-level reports, all the way to complete drill-down on the individual blog or article text. The reports can also be downloaded to XLS, TXT or XML formats.
The easy-to-understand reporting suite focuses on delivering the most actionable information and includes complete sentiment and opinion analysis, speaker influence and authority, the relevance of the article to the brand, plus an intuitive dashboard showing word of mouth trending, share of voice reports and more.
About Andiamo Systems
Andiamo Systems is a privately-held San Francisco-based on-demand software company empowering businesses of all sizes to monitor, measure and act on consumer conversations across the spectrum of online social media and mainstream media. Get more information about Andiamo Systems at www.andiamosystems.com
About Aberdeen Group, a Harte-Hanks Company
Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen(TM) for insights that drive decisions.
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Media Contact:
Stacia Kirby, Kirby Communications
stacia@speakeasy.net
(206) 363-1492
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