Businesses have always needed to monitor media to uncover information relevant to their brands. With the explosion of millions of blogs, message boards, forums, and review sites empowering consumers to discuss in real-time detail their opinions, it is simply too fragmented to keep track of. Technorati estimates there are 75,000 new blogs created daily, and 1.2 million new posts each day. And that's just blogs. This wealth of information is too valuable to ignore.

So what should you use brand monitoring for?

	Monitor Consumer Insights and Opinions – Measure consumer buzz and word-of-mouth about your brands and benchmark it against your competition and industry norms. Learn about your most influential consumers, and locate top online communities where your buzz is concentrated. Determine if User Generated Media is a strength or weakness for your brand. Identify the key issues that generate and influence buzz, and zero in on the factors that generate and spread buzz. Measure and understand the nature and sentiment of consumer conversations. Discover opportunities to engage with your most vocal consumers.
	Gauge Marketing & Advertising Effectiveness – Evaluate where and how your marketing message is resonating. Discover which consumers are Influencers of your brand positioning. Assess whether you're achieving fair returns on your advertising or marketing efforts. Gauge whether consumers are recognizing and resonating your brand messages. Uncover other perceived brand attributes being discussed by consumers. Determine whether advertising is influencing online discussion.
	Determine Online Spending Effectiveness – Determine if online marketing efforts are paying off and generating the desired impact. Assess whether your web-site strategy helps or hurts your efforts to build brand buzz or User Generated Media. Uncover significant negative issues that are highly visible to prospective customers who seek out information at influential web sites or through search engines.
	Improve Advertising & PR Targeting – See exactly who is talking, and where the conversations are occurring around your brands and your competitor's brands. Use this information to pinpoint ad buys and PR contact lists.
	Gain Competitive Analysis – Determine the attitudes and opinions of consumers toward your competitors brands and businesses. Evaluate the amount of buzz your brands generate as compared to your competition. Discover where your competitor's brands are being discussed, and who the primary Influencers of those conversations are – plan strategies to engage them on behalf of your brand.
	Reputation Management – Uncover significant negative issues that are highly visible to prospective customers – customer service, product issues, executive comments or actions. Discover who are the most Influential consumers affecting your reputation – what are they saying, how often and where. And how you can then take action.

And why should you use Andiamo for your brand monitoring?

	Simplicity – Andiamo isn't bloated with a bunch of expensive features you'll never use. We've included everything you need, and nothing you don't. That's why we're so easy to use.
	Valuable Reporting – You'll get reports full of insight and actionable information. An easy-to-understand dashboard interface and the choice of reviewing information at the summary or drill-down level. See what we report on.
	Advanced Technology – Behind our cool demeanor and easy-to-use interface, Andiamo is built on some of the most advanced, reliable, and scalable technology available. We monitor millions of blogs, forums, message boards and other web sites for companies all over the globe. Every day. Our system is located in a world-class data center, constantly mirrored, and backed up religiously.
	Our Reputation – We're members of the Word of Mouth Marketing Association, a group that holds business ethics to the highest level.
	Our Customer Support – When you call or email us, you will be talking to an expert who actually works on the Andiamo product, and has real brand monitoring experience. No telephone support drones who are just reciting answers from a computer screen here.
	Our Convenient Pricing – We offer easy and affordable monthly subscription fees, with no hidden up-charges or even set-up fees. We have plans for virtually any need or budget. See our pricing.
	Our Accuracy – Making sense of the cluttered, unstructured nature of blogs, message boards, social networking sites, forums, news and magazine sites, basically, 'the web' is no small task. There's a lot of garbage out there. Splogs, spam, and other nasty stuff that we take great pride in rooting out and flagging before it gets to you. We employ the human touch. We like humans.